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The Warsaw Home & Contract 2022 trade fair has passed into history. What will be left behind? Beautiful memories and hundreds of fantastic new business and private acquaintances. For the second year in a row, together with the UMMO brand, we appeared at the Polish design fest in Ptak Expo. How did our stand present itself, what most appealed to visitors, and what surprised them? We invite you to a brief summary of what happened during the 6th edition of Warsaw Home & Contract. Here we go!
What was waiting for the visitors of Warsaw Home & Contract 2022?
4 days, over 700 exhibitors, 6 fair sectors (Light, Textile, Kitchen, Furniture, Build and Bathroom) and tens of thousands of visitors. This is how the fair looks in numbers. Design lovers will not complain of boredom during the fair. In addition to visiting hundreds of stands, they can attend a number of lectures on the latest trends and innovations in design. This year's special guest was designer Karim Rashid, who has won the most important industry awards.
What does the fair look like from an exhibitor's perspective?
From the exhibitor's perspective, the fair is not a few days during and before, but several months of preparation at full speed. From designing and producing the premiere models of lamps, to planning and creating a booth, to taking care of wholesale quantities of catalogs and gadgets. Such an event requires a lot of time and work to meet the expectations of demanding guests. The enormity of warm words and acquired business contacts collected once again during the Nadarzyn fair shows us that this work is not in vain.
What did the UMMO brand surprise guests with during the 6th edition of Warsaw Home & Contract?
This year's edition of Warsaw Home & Contract was exceptional for us. It was during the event that we presented you with the results of our cooperation with the SALAK design studio- the first cooperation in the history of the UMMO brand! We also saw the light of day with new collections - SALLO, SAUVA, PARUMA, ROKKE, SAKOSI, OPMA, ISUULLA, OIO and KELLO, which are now available in our online store. There were also long-awaited lamps with increased IP44 protection class. The ROKKE collection turned out to be the biggest hit, as you can see on our instagram profile in the featured stories. We heard plenty of positive comments about the SAUVA, PARUMA and ISUULLA lines. UMMO's new offerings appeared to be very consistent with the trends we've seen at other expositions, namely minimalism, functionality and geometric forms.
Other attractions at the UMMO booth
In addition, visitors could pick up special discount codes, catalogs, canvas bags and... incense stands, referring to the design of our lamps.
What definitely made our stand stand stand out was the color scheme. Many people praised the pastel pink, which looked downright fabulous against the other monochromatic displays in the lighting sector. Visitors also liked the pots styled by the UMMO brand, so you will soon buy them in our store.
Balance Warsaw Home & Contract 2022
Over the course of 4 days, several thousand visitors came to our fair booth, including very many from abroad. During this time we pinned more than half a thousand of your reports on Instagram! We handed out nearly a thousand catalogs alone - some of the team that stayed in the Gdynia studio twice had to send us catalogs. Many architects personally appreciated that we provide ready-made 3D models of our lamps, which makes us very happy. We will not count how often visitors to the exhibition made big eyes at the information that our lamps are hand-assembled in Poland, and their price - even in inflationary conditions - is very affordable.
After Warsaw Home & Contract 2022, it's time for another trade fair, this time abroad. Which one? Stay tuned!
Pracownia Światła Mariusz Pacholski carried out a Project subsidized by the European Regional Development Fund under the title: "Participation in the international interior design fair Warsaw Home & Contract from 19-10-2022 - 22-10-2022 in Warsaw as an exhibitor".
